Modern retail business is very important to the people of the world, but regularly faces serious difficulties and threats in its activities. In addition to the periodic financial crisis and declining purchasing power, it is necessary to take into account the overall increase in competition between physical stores and Internet commerce.
The large number of shopping centers, small shops, restaurants and banks are increasing competition in the market. "Where are all my clients going," business owners ask themselves, organize regular sales and promotional discounts. The MOZO app knows the answer.
The MOZO platform continues to apply effective principles for advertising and business development, having established itself as a reliable solution in collaboration with nearly 40,000 outlets in different regions of the world. Over the two years of its existence, this platform has undergone a significant development path, with the advent of a new version of software 2.1. and connections of nearly 40 thousand partners from various regions. In the near future, the capabilities of this platform will be complemented by the integration of the principles of blockchain and smart contracting, providing new standards for transparency, efficiency and security of transactions.
MOZO tracks pedestrian traffic - on foot buyer routes that go from home to work, shop or visit. Where is it more profitable to open a new pizzeria? How to attract customers to the store located on the last floor of the TRC? MOZO statistics will help plan the shopping area, attract customers to new space and offer a very interesting loyalty program.
How the MOZO Platform Works and Who Will Get the Benefit?
This app is based on the Internet of Things (IoT) system, a set of sensory data associated with user accounts (with their consent). Geographic position, favorite route, shopping list, and "average check" in restaurant - all data analyzed by system to offer best bonus program to user.
For example, a suburban shopping center works with several chain stores, items for children and a women's clothing store. MOZO will take into account the average age of the buyer, the selected item, the time of the visit and the itinerary, the buyer will receive a promotional notification at his favorite store, and the seller will increase the average amount of the check. Beginners in the market are offered to visit the store for a fee in the form of tokens.
MOZO offers five key functions for customers and shopkeepers.
1.Find new goods and services
Potential buyers get acquainted with various stores, share and fix on MOZO Applications. Trade network owners wear tokens to visit, invite friends to outlets. This approach is far more effective than traditional loyalty programs: platform tokens can be redeemed for other crypto currency or withdrawn into banknotes, all depending on user requirements.
2. Enjoy loyalty program
Offers for regular customers through MOZO are more flexible, taking into account individual preferences. For example, customers regularly purchase accessories for creativity at children's stores - MOZO will offer shopping network owners to make personal discounts.
3. Micro payment
MOZO tokens themselves allow you to withdraw gifts, promotions, "give" small amounts to customers when opening a new store. Unlike traditional systems, an individual is registered in the system once and receives bonuses without boring charging of various questionnaires.
4. Bridging online and offline stores
The MOZO platform takes account purchases on offline websites and stores, charging the number of tokens set. This approach motivates customers to visit the store network more often (be it a website or shopping hall), receive additional bonuses, and exchange for it at their own discretion.
5. Personalize shopping
MOZO strategy is to take into account the individual needs of each client. Store owners working with MOZO create unique marketing campaigns, attract new customers through token transfers ("blinds" to relevant customers). This approach requires less cost, attracting a narrow audience of interested customers.
The competitive advantage of the MOZO project is the Solo block system, which allows instant payments via a decentralized server system. Architecture requires confirmation from one party (the recipient), so the transaction takes a few seconds. The platform consists of two applications - for consumers and business owners. Private customers receive an actual list of shares taking into account their preferences, store owners - full visit and purchase statistics.
How does the MOO MOO run and how will the project evolve?
Mozocoin's total volume is 5 billion, the hard cover of the project is 88 billion dollars. Investment received in ETH (8 thousand Mozocoin per unit) and BTC (80 thousand coins per unit). PreSale runs from May 8 to July 10, 2018, the main stage of ICO begins on July 11 and lasts for a week, ICO's second round is scheduled for Q4 2018.
Half of the token released will be a reserve fund for future activities, 25% will go to the development team, and the remaining 25% will be implemented during ICO. Most of the funds raised (40%) will be invested in marketing and project promotion, 30% will be spent on research and operational costs.
The Mozo project is phenomenal to provide a definite step for retail entrepreneurs around the world, with this business method token Mozo will provide a good overall ecosystem for various parties in it.
Website: https://www.mozocoin.io/
Whitepaper: https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf
ANNThread: https://bitcointalk.org/index.php?topic=4169993
Telegram: https://t.me/mozotoken
Twitter: https://twitter.com/MozoToken
Bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=1752412
Eth: 0x282e1B443eB97CA37FcB0413ec33F021fc6b4f5D
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